My UX Design practice embraces a rapid learning process through design sprints, enabling me to swiftly create product releases that resonate with users. I work with companies and brands in transforming complex challenges into meaningful expereince for their audiences.
I can seamlessly adapt my role to being a UX designer to a product designer or to a design researcher, all thanks to the opporunities in my life, I have picked up a width set methods and experiences in each field. I adjust my approach to meet the unique needs of users and stakeholders alike. .
01 [ Architect for Complex Systems ]
I design scalable frameworks and modular UX patterns that evolve with the business—reducing reinvention and integrating emerging technologies for seamless, intuitive experiences.
02 [ Designer of High-Performing Product ]
I build user-focused tools for dynamic, multi-user environments by collaborating with cross-functional team that solving complex interaction challenges to boost adoption and performance.
03 [ Prototyper of Future-Forward Experiences ]
I fuse emerging technologies with creative concepts to prototype immersive, cross-platform experiences that connect digital and physical spaces that captivating users and pushing boundaries.
Retail [ Indigo Books & Music ]
I improved product discoverability by enhancing related search results and revamped the filter experience through refined category taxonomy and smarter filter logic for more relevant results.
Healthcare [ University Health Network ]
I provided research and UX strategy for optimizing the registration conversion flow on fundraiser sites, drawing on best practices from the Nielsen Norman Group.
Film [ National Film Board of Canada ]
I led the UX design for both the front end and CMS of a large case study archive for the NFB, designing a modular and accessible system that supported the evolving needs of film and interactive projects in various stages such as upcoming, in progress, tied to events, or archived while remaining intuitive for both admins and creators to use.
SaaS [ Lumeto ]
I led discovery sessions including interviews with everyone from doctors to admins, working with the American College of Chest Physicians to help shape a cutting-edge XR training experience for airway management.
Consumer Goods [ General Mills ]
I designed the UX for a story-building mobile app that used image recognition to let cereal lovers scan their favourite marbit and co-create a unicorn-themed tale for National Unicorn Day.
Sexual Wellness [ SKYN ]
I designed the UX conversational flow for a voice-driven chatbot that matched users with Skyn products, mapping interactions from Facebook to Messenger and exploring e-commerce integration.
Entertainment [ Doritos ]
I designed the UX for an interactive marketing site for Guardians of the Galaxy Vol. 2, creating an engaging experience with movie-themed content and giveaways.
SaaS [ Lumeto ]
I was brought in to help complete the usability design of the trainer console UI for a live-action, multi-user mental health crisis response training program. This extended reality platform required thoughtful design for real-time multi-user dialogue in coordination with NPC capability features.
Pharmaceutical [ Grunenthal ]
I led the UX design for an interactive website about the misunderstood disease Gout, creating an intuitive structure for storytelling and deep content while collaborating to solve interaction challenges and boost performance.
Edutainment [ eOne ]
I led UX for version 2 of a much-loved preschool app, shaping joyful, localized experiences for kids in 15 countries. This included navigating cultural quirks, tiny thumbs and three global app stores (Apple, Google and Amazon).
Documentary [ Jam3 ]
I led the UX design for an interactive documentary on data privacy, crafting a dual path experience that empowers users to watch or actively engage with thought-provoking content.
Software [ Derivative ]
✎ Case Study Coming Soon ✎
Art & Culture [ Royal Ontario Museum ]
✎ Case Study Coming Soon ✎
Education [ Government of Ontario ]
✎ Case Study Coming Soon ✎
Telecom [ AT&T ]
I designed the UX for an AR game native app promoting the launch of AT&T’s 5G network, showcasing its speed and capabilities through interactive play.4o
Energy [ Enbridge ]
I designed the UX for an augmented reality educational tool showcased at a tradeshow, guiding users through a home display to discover cost-saving tips and rebate options for a home efficiency program.
Agriculture [ Xarvio ]
I designed the UX for an augmented reality tool used at a tradeshow to showcase Xarvio’s Field Manager features, helping farmers explore how the platform simplifies crop production and optimizes yield and profitability.
Culture [ Canada Ireland Foundation ]
I led a website strategy session with key stakeholders, auditing user workflows to support a refreshed offering and deliver the information architecture and sitemap.
