From Employee Experience to Customer Journey,

My Service Design Creates Happier People, Human-Centered Services & Impactful Business Value.

It’s not just about designing for the end users, but also for the teams supporting behind the experience.
What I Do

01
Research & Insight-Driven Strategy

I translate qualitative and quantitative research into actionable strategies that drive meaningful outcomes. My adaptable, human-centered approach evolves with changing needs, ensuring services remain relevant, resilient, and future-ready.

02
Design Maturity & Capability Building

I help organizations grow their internal design capability by embedding human-centered practices, mentoring teams, and creating scalable methods that integrate design into everyday ways of working.

03
Facilitation & Co-Creation Leadership

I lead collaborative workshops that align stakeholders, spark fresh thinking, and foster a culture of design-led innovation. My approach brings teams together to uncover insights and build shared ownership of solutions.

04
Systems Thinking & Service Operations

I develop frameworks, rollout strategies, and tools that bridge strategy and execution. By applying systems thinking, I streamline operations, improve collaboration, and elevate service experiences end-to-end.

05
Service Blueprinting & Experience Mapping

I visualize journeys, processes, and ecosystems to align teams around a shared understanding. These tools reveal friction points, clarify roles, and help prioritize impactful improvements across the service landscape.

What I've Done

My Service Design approach integrates discovery, design thinking, and cross-functional collaboration to improve the systems behind the services we depend on daily. I help organizations create more effective, people-centered services by intentionally leveraging technology and aligning operations with purpose.

Service design isn't just about the end user, it's about building a healthy, sustainable ecosystem that supports everyone involved, from front-line staff to behind-the-scenes operations. Whether it's streamlining workflows, refining processes, or introducing smart digital tools, I enable teams to serve with greater clarity, purpose, and impact. I discover opportunities, align systems, and design environments where people, processes, and platforms work in sync.

Healthcare
[ MedTrac ]

Diagnosing Core Issues to Prevent Care Delays and Enchnace Process Efficiency.
🔒 VIew CAse Study  →

Retail & Ecommerce
[ Indigo Books & Music ]

Building Retail Resilience Through Adaptive BOPUIS Design and Evolving Consumer Needs.
🔒 VIew CAse Study  →

Healthcare
[ Dentalcorp ]

Transforming Dental Care Access Through Organizational Trust and Seamless Patient Experiences.
🔒 VIew CAse Study  →

Healthcare
[ Dentalcorp ]

Building a CX Framework to Benchmark Patient Experience, Rooted in Real Feedback and Patient Needs

I led dentalcorp’s first CX foundation to benchmark patient experience at scale by centralizing feedback from internal, external, and third-party sources. Using Qualtrics, I developed a real-time insights model grounded in warmth, credibility, and ease. This approach improved feedback usage by 90 percent and helped align care strategies across departments to better support patient needs throughout their dental journey.

Education & Entartinment
[ eOne - Secret Location ]

Scaling a Proven Preschool Subscription App Model to Drive Digital Growth for New IPs.

I scaled the success of the World of Peppa Pig app into a repeatable digital model for other preschool IPs. Through a service design approach, I mapped end-to-end workflows across content, technology, and user experience to create a scalable ecosystem. By analyzing user behavior, internal data, and market trends, I developed a strategic framework for safe, joyful content where kids can watch, play, and learn. This work laid the foundation for Secret Location’s Digital Preschool Division and positioned the team to deliver engaging, brand-aligned experiences at scale

Let's Spark the Biggest Transformation Together !
connect with me on LinkedIn ↗︎